Ross Goldstein

Concept Art

You and your cohorts are coming up with the idea of the century. If only just one of you could mock up your idea so you might all get on the same page, and maybe even show your clients the potential of this concept. This is exactly where concept art comes in. The main goal of concept art is to convey a visual representation of a design, idea, and/or mood before tons of effort and expense are put into the final product.