Find your Frontier
How do you launch the first redesign of Nissan’s midsize truck in 17 years? To inspire and captivate an audience of outdoor enthusiasts, we created an entire ecosystem based off the sturdy platform that your spot is out there… as long as you can reach it. And the go-anywhere, do anything, midsize truck that can get you there? The Nissan Frontier. With megastar Brie Larson rocking the off-road to Guns & Roses’ classic “Welcome to the Jungle,” we invited people to “Find their Frontier.”
Director: Susanna Fogel, PrettyBird
HOLLYWOOD STORY - TV :30
HORSEPOWER - OLV :15
REINVENTED PRELAUNCH TEASER - OLV :15
Towing - OLV :15
INTELLIGENT AROUNDVIEW MONITOR - OLV :15
UTILI-TRACK CARGO SYSTEM - OLV :15
YOUR SPOT - RADIO :60
INSTAGRAM POLL - WHO WORE IT BETTER?
INSTAGRAM CINEMAGRAPH POST 1
INSTAGRAM CINEMAGRAPH POST 2
INSTAGRAM STORY
(This was social video created in 9x16 format for the phone, but is displayed here in 16x9)
