Ross Goldstein

NASHVILLE PROUD: PREDATORS ARENA TAKEOVER

The challenge was taking over The Nashville Predators Arena without just slapping a bunch of Nissan logos everywhere. Our solution lay in the All-new Nissan Altima with Intelligent All-wheel Drive. Like the Predators themselves, the car was practically built to handle itself well on the ice. So, we leaned way into that and created the “Stick Lounge” at the main entrance’s escalators. We transformed the escalators into giant hockey sticks. Brought in giant puck shaped ottomans. There were bubble-hockey tables, puck-table charging stations, and, of course, the All-New Altima was the centerpiece. Plus, the usual: digital signage, billboards, replay animations... Long story short: It was a big project, yada, yada, yada, and just about every fan got the message.