VISIT LAUDERDALE - BREAK FREE
Visit Lauderdale Tourism needed to land on the radar of winter weary northerners and stand out from dozens of other tropical destinations whose brands all bled together into one giant sea-of-sameness. I lead a team of creatives to craft a stand out platform based on the simple insight that when an emergency hits, you gotta take action. And a blustery cold February, when it’s starts getting dark at 4:30pm, and the big holidays are long in your rearview, winter pretty much feels like an emergency. We let cold-fatigued sun seekers know that its still summer in Fort Lauderdale and invited them to come chill with us by “breaking free, in case of winter.”
BREAK FREE - SOCIAL OLV :30
BREAK FREE - SOCIAL OLV :06
SOCIAL & DIGITAL ADS
ORGANIC INFLUENCER ADS
