I’m a devoted creative thinker, experienced in art direction, conceptualizing ideas and producing innovative solutions beyond the ask. My mission is to solve complex and challenging problems with intelligent, strategic, and memorable work that drives business results and builds brand loyalty.
I’ve had a bit of a non-traditional path on my way to becoming an ad creative. Previous chapters as a video editor and motion graphics artist. Later a VFX artist and matte painter for The Mill. Even a blip in the tech world at an augmented reality start-up. These earlier experiences have all lead to my strengths now as an Associate Creative Director, because I have a strong knack for envisioning the thing before it’s made and how it might come together, and I can help my team and clients see it too. Whether it’s a commercial, a print ad, social/digital, or a new twist on radio - I’m solid at coming up with the big ideas and fostering the full creative process all the way through an integrated campaign.
Over my 11+ years on the agency side of things, I’ve been called devoted, thorough, clever, hands-on, playful and reliable. In the business of creative solutions, believe my depth and breadth of experience can be a great asset to any collaborative creative team.
Let’s make something together…
ross@rossgoldstein.net / linkedin
646-510-0079
EXPERIENCE
2022 - 2024: Associate Creative Director - Art, Brown Parker DeMarinis Advertising, Remote
Collaborated with Copywriter partners and Creative Directors, directed/inspire junior creatives to develop 360º campaigns for multiple healthcare client brands - AdventHealth, Adventist Health, Antidote Health
Developed powerful platforms, ecosystems and concepts across every channel: Broadcast TV, Social, Digital, OOH, Print and Radio
Managed timelines and oversaw complicated projects, developed concept decks, boards, and comfortably presented these to internal stakeholders and clients.
2017 - 2022: Sr Art Director, Omnicom TBWA Chiat Day NY, Remote
Collaborated with Copywriter partners and Creative Directors, directed/mentored junior teams to develop 360º campaigns for Nissan United
Developed powerful platforms, ecosystems and concepts across every channel: Broadcast TV, Social, Digital, OOH, Experiential, Web, Print and Radio
Managed and oversaw complicated projects, developed concept decks, boards, and comfortably presented these to internal stakeholders and clients.
2016 - 2017: Sr Creative/Concept Artist - Magic Leap (In-house), Fort Lauderdale
Collaborated with Head of Brand and CMO to develop high-end visuals for internal/external branding purposes including A-list celebrity influencers, tech industry conferences, and external developer partnerships.
Crafted high-end digital imagery from sketch phase to final composite using Adobe CC Suite.
Conceptualized brand strategies to meet marketing objectives and collaborated with external vendors.
2013 - 2016: Art Director/Concept Artist - Omnicom, Fort Lauderdale
Collaborated with copywriters and Creative Directors to develop high-end visuals for digital/print/client pitches - White Castle, Firehouse Subs, Extended Stay America
Created storyboards from scratch, designed and laid out assets, retouched digital imagery using Adobe Creative Suite.
Conceptualized brand strategies for existing and potential clients.
EDUCATION
Bachelors of Fine Arts, Time-Based Media (Video, Animation, Motion Graphics)
Columbus College of Art and Design (Graduated Cum Laude)
SKILLS & ABILITIES
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Google Creative Suite, Keynote, Figma, Strong presentation skills, and leadership strengths in guiding and mentoring junior creatives as they execute assets.
AWARDS
Silver - Healthcare Ad Awards, Television Advertising Series
Title - The Human Spirit Remains Undefeated
Client - AdventHealth
Silver - Healthcare Ad Awards, COVID Marketing Campaign
Title - What You Can’t See
Client - Children's Hospital Association